Martell® and the Roots Band Look to Fine Tune Your Taste Press Release

Press Release

Martell® and Legendary Music Band, The Roots, Look to Fine Tune Your Taste with The Vanguard Series
The World's Oldest of the Major Cognac Houses Partners with the World-Renown Band to Provide an Elevated Experience in Culture and Craft

NEW YORK, Oct. 1, 2015 /PRNewswire/ -- The House of Martell, currently celebrating 300 years of crafting fine Cognacs, is banding together with award-winning musicians The Roots to debut The Vanguard Series, a collection of collaborative events. An ideal partnership, Martell and The Roots share a unique bond through their commitment to excellence and achievement, shaping their shared success over the years. The Vanguard Series is a platform to celebrate this success, while experiencing the exceptional Martell portfolio.

From its inception in 1715, Founder Jean Martell elevated and produced one of the most well-respected spirit brands in the world. As the oldest of the major Cognac houses, Martell has continued to set the standard for excellence and quality by perfecting its approach to producing superior products as result of using Borderies grapes, aging in fine grain Troncais oak and distilling its cognacs clear of impurities. The Vanguard Series, with the help of The Roots, will continue to push the standards of everyday men and women by sharing the best in culture and craft – the same spirit that Jean Martell embodied that lives on today.

Taking place in St. Louis, Detroit, Atlanta and Chicago, the Vanguard Series DJ events with Questlove will start in October. Additionally, two concert events with The Roots will take place in Atlanta and Detroit. Throughout the six-part series, fans of Martell will experience live concerts and culinary events and will have the opportunity to taste and experience the Martell portfolio like never before. Each event will also feature local ambassadors from each city, inventive cocktails and specialty food pairings.

"The Vanguard Series is a sequence of curated events meant to help you refine your taste with a fine and well balanced cognac," said Wayne Hartunian, Vice President, Scotch & Cognac, Pernod Ricard USA.  "As we continue to celebrate 300 years of pristine quality, we are delighted to partner with The Roots to help provide these memorable experiences that showcase how to take the status quo to the next level by sharing the best in culture and craft."

"What makes The Vanguard Series such a special partnership with Martell, is that we are able to combine the art and craftsmanship behind our music along with our favorite cognac," said Questlove of The Roots. Added Black Thought of The Roots, "We are honored to share in this celebration of achievement and look forward to providing an experience that guests will never forget."

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Enjoy our quality responsibly.    
MARTELL® Cognac. 40% Alc./Vol. (80 Proof).     
©2015 Imported by Martell & Co., Purchase, NY

About Pernod Ricard USA®    
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs a workforce of nearly 19,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).

The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlua® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram's Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avion™ Tequila; such superior wines as Jacob's Creek®, Kenwood® Vineyards and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouet® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit:

SOURCE Pernod Ricard USA