What makes Martell a different cognac?

3 key particularities

    Maison Martell is renowned throughout the world for its unique style of different cognacs.
    Discover what shaped the distinctive style of Martell cognacs.

    3 particularities3 particularities

    Cognac selection

    Cognac selection

    It starts with the careful selection of terroirs among the six recognised Cognac crus, with Borderies cru being the one Maison Martell historically prefers.


    Cognac savoir-faire

    Cognac savoir-faire

    Two audacious decisions have shaped the distinctive style of Martell cognacs: - Double distillation of exclusively clear wines - Eaux-de-vie is aged only in barrels of fine-grained oak.




    The savoir-faire of Maison Martell has been transmitted from one cellar master to the next over three centuries, starting from the early 1800s.



    How can I discover Maison Martell's know-how?

    When Jean Martell founded his cognac distillery in 1715, little did he know he would be shaping the destiny of the House for centuries to come.

    Maison Martell today is the oldest of the great cognac houses, built on more than nine generations of savoir-faire passed down from cellar master to cellar master.

    While much is written about Maison Martell’s know-how, why not discover it first hand with a multi-sensory immersive experience at the House’s headquarters in Cognac, France.

    The guided visits included Martell Discovery, through the 300 years of history from Jean Martell to present day. Martell Savoir Faire takes you further into the world, with a workshop to fill your own cognac bottle in a cellar that is usually closed to the public.

    Or become a cognac expert by taking the Martell Heritage tour. On this unique visit, guests blend their own cognac in the cellar master’s atelier.

    Curious to learn more? Here’s what previous guests say about our unique guided visit experience on TripAdvisor.

    How to hold a cognac glass?

    The best cognac glass is the classic, tulip-shaped glass, with 12 cL sufficient in size. Its tulip shape is designed to concentrate the aromas and help identify them. The glass should always be perfectly transparent in order to better appreciate the colour of the cognac, which is the starting point for any tasting. Always hold the glass by the stem or the foot (the rounded part that holds the glass upright on the table), and never by the base of the glass. Otherwise, the natural heat from the fingers or palm can amplify the alcoholic aspects and make the taste harder to appreciate.

    Holding the glass by its stem also makes it easier to swirl the glass and let less volatile aromas express themselves.

    How to store cognac at home?

    Cognac should be cellared upright. The strength of the alcohol can otherwise degrade the cork and lead to unpleasant odours and tastes, and even seepage.

    Avoid large temperature variations when storing cognac. The ideal temperature in a house, flat or room is around 19 or 20°C, and around 12°C if in a cellar. Also, make sure to store the bottle in a dark place to limit exposure to light.

    Another important factor is to reduce to a minimum the surface contact of the cognac with air. For this reason, it is preferable to buy 2 bottles rather than 1 magnum, for example.

    One trick for maintaining the cognac level at the bottleneck is to gradually fill the bottle with perfectly clean transparent glass beads as it is emptied of cognac. This will ensure the level of cognac remains constant at the neck, where the surface contact with air is the smallest. Another trick is to transfer the bottle to smaller container(s) as the level of cognac depletes.

    How to appreciate cognac?

    Cognac, a symbol of excellence and conviviality, can be tasted in different ways and on numerous occasions.

    Understanding how to appreciate cognac starts with the essentials, such as how to hold a cognac glass or open a cognac bottle.

    The Martell cognacs can be enjoyed as an aperitif or in a cocktail during a drinks party, but also during lunches or dinners, and as a digestif.

    Mastering cognac


    Learning how to serve cognac is only the first step towards mastering cognac. From food pairing with cognac, to cooking with cognac and mixing cognac drinks, take your skills to the next level with our ‘How to cognac’ series.

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