The oldest of the great Cognac houses. 300 years of passion and precision passed down through the Martell family. From generation to generation, a celebration of French Art de Vivre, treasuring the beauty and pleasure of every moment. A rich history honouring craft and taste, with Martell cognacs enjoyed and cherished for three centuries - from regal coronations to Hollywood films, intrepid polar expeditions to royal weddings, and far beyond.

Martell History - 1700

1700

1715

MARTELL IS BORN

French Art de Vivre is at its height. Gastronomy, taste and craftsmanship are exalted, celebrating the beauty and pleasure of every moment. It is this culture of refinement and expertise that Englishman Jean Martell finds on arriving in France, having left his hometown of Jersey to start trading eaux-de-vie in Cognac.

1753

FAMILY SPIRIT

For nearly 40 years, Jean Martell devotes himself to studying and developing the art of cognac. He travels the region searching for the finest eaux-de-vie, creating bonds with local growers that will last generations. After his death in 1753, his widow Rachel takes over the business, vowing to uphold his attention and integrity.

1783

STARS & STRIPES

The Treaty of Paris recognizes the independence of the United States of America.

Overseas business continues to boom, with the first shipment to the USA: 87 units of Martell eaux-de-vie.

1808

A COGNAC OF EXCEPTION

An import license signed by King George III exceptionally allows Martell cognac to be imported into England during the continental blockade.

Martell History - 1800

1800

1831

DELICIOUSLY SUPERIOR

Martell creates its first VSOP cognac (Very Superior Old Pale).

1838

WELCOME HOME

The family buys the Château de Chanteloup, the iconic home of Martell. Throughout the next two centuries, the château will welcome personalities from around the world.

1848

BONJOUR PARIS

Martell markets its first cognac bottles decorated with a blue and silver label, produced by a Parisian printer.

1858

ASIA AND BEYOND

Martell’s renown spreads internationally during the next ten years, with the first exports arriving in Japan and other Asian markets, such as Indonesia, Vietnam and Korea.

Martell History - 1900

1900

1911

JEWEL IN THE CROWN

Martell cognac is featured at the coronation of King George V of England.

1912

CORDON BLEU

Édouard Martell creates the star of cognacs, Martell Cordon Bleu. It is officially launched in the Hôtel de Paris, Monaco.

1918

PEACE OFFERING

Martell cognac is served during the signing of the World War I armistice in Compiègne, France.

1936

HIGH SEAS

On 27th May, Martell cognac was served on the Queen Mary's maiden voyage from Southampton to New York.

Martell dry pale

1950

1951

INTREPID EXPLORATION

Martell cognac hits the headlines when famous explorer Paul-Emile Victor, a great connoisseur of cognac, takes eight cases with him on a polar expedition.

1956

CELEBRITY CELEBRATIONS

Martell Extra cognac is served during a gala dinner held during Prince Rainier of Monaco and Grace Kelly’s wedding celebrations.

1957

ROYAL ENCOUNTERS

Martell Cordon Bleu is served at a reception given by the French President in honour of Her Majesty Queen Elizabeth II at Château de la Celle Saint-Cloud and at the Musée du Louvre.

1971

A STATELY AFFAIR

A case of Martell Cordon Bleu Extra Old cognac is offered to the Japanese Emperor Hirohito during his state visit to France.

Martell History - 1980

1980

1977

RECORD BREAKING

At twice the speed of sound, Martell Cordon Bleu is served to Concorde passengers flying from Paris to New York.

1979

HOLLYWOOD CALLS

In the film Apocalypse Now, directed by Francis Ford Coppola, the character played by Martin Sheen savours a Martell Cordon Bleu cognac.

1986

THE TRIUMPHANT JOURNEY

Martell Cordon Bleu Extra Old cognac is featured on the menu of a special Orient Express service from Venice to Copenhagen.

             

Martell History - 2000

2000

2005

NEW FAMILY

Martell launches its new Martell XO cognac. 2 years later, Martell Création Grand Extra joins the family, with a decanter created by renowned glass-designer and artist Serge Mansau.

2006

LUXURIOUS ASSOCIATIONS

Martell joins the prestigious Comité Colbert, an association that represents French luxury brands internationally through the promotion of French Art de Vivre.

2009

PURE GOLD

Martell launches its ultimate high-end cognac, L’OR de Jean Martell, the culmination of 300 years of expertise and passion. 

2011

A DESERVED ACCOLADE

Martell launches ‘ultra-prestige’ cognac, Martell Chanteloup Perspective, in homage to the Martell Cellar Masters.

 

Martell History - 2015

2015

2015

TERCENTENARY

The House of Martell celebrates its 300th anniversary at the Palace of Versailles, a symbol of French Art de Vivre, with 300 guests from all over the world.

The House has been a benefactor of the Palace of Versailles since 2007.

2016

CRAFTSMANSHIP

Martell enriches its ultra-prestige range with the launch of the Single Estate Collection, a tribute to the terroir of Cognac and the savoir-faire of its people.

2017

EXTRAORDINARY COGNAC

Martell launches Cordon Bleu Extra, paying homage to the legendary original with an especially generous proportion of very old Borderies spirits.

2017

PIONEERING SPIRIT

Martell explores new territories of ageing savoir-faire and pays tribute to its historic ties with the United States with the launch of Martell Blue Swift, a VSOP finished in Kentucky bourbon casks.