On August 27th, following the spectacular event at the Palace of Versailles, Martell embarked on an exceptional journey for all the senses in China to celebrate the brand’s 300th anniversary. Celebrations were launched in Shanghai, after which the festivities are set to reach 18 cities across China.
The culinary spectacle, which was designed by world-renowned French chef, Paul Pairet, around Jean Martell’s original journey to Cognac, was an unforgettable feast for the senses. As each course was served, screens surrounding the venue changed to show corresponding visuals and sounds, fully immersing the guests in the different stages of Martell’s journey and filling them with awe for his adventurous spirit.
