Martell Blue Swift Limited Edition by Quavo
For the 2020 festive season, Maison Martell is renewing its Martell Exclusives initiative, bringing together an international trio of creative talents to reinterpret three emblematic products as part of a limited-edition gifting collection.
Just as Martell Blue Swift broke the boundaries of the cognac category, so Quavo’s influence boldly extends beyond music to fashion. As a long-standing ambassador of Maison Martell, Quavo has visited Cognac, and his limited-edition design for Martell Blue Swift was inspired by one such trip. Mixing Martell icons with elements from hip-hop culture, it illustrates the daring cultural fusion represented by Martell Blue Swift, the world’s first spirit drink made with VSOP cognac then finished in Kentucky bourbon casks.
The giftbox is the gateway to an interactive, augmente-reality experience, as certain icons come to life when scanned with a smartphone, revealing more about the savoir-faire behind Martell Blue Swift, as well as Maison Martell’s partnership with Quavo.