Martell and I go back a long way. I’m part of the Martell family. This design was inspired by a journey I made to visit Martell in Cognac and my impressions of that experience. I love how Martell Blue Swift changed the way people drink. I’m all about setting trends, changing the game, making a statement – so Martell Blue Swift really speaks to me.

Quavo

Martell Blue Swift Limited Edition by Quavo Martell Blue Swift Limited Edition by Quavo

Martell Blue Swift Limited Edition by Quavo

For the 2020 festive season, Maison Martell is renewing its Martell Exclusives initiative, bringing together an international trio of creative talents to reinterpret three emblematic products as part of a limited-edition gifting collection.

Just as Martell Blue Swift broke the boundaries of the cognac category, so Quavo’s influence boldly extends beyond music to fashion. As a long-standing ambassador of Maison Martell, Quavo has visited Cognac, and his limited-edition design for Martell Blue Swift was inspired by one such trip. Mixing Martell icons with elements from hip-hop culture, it illustrates the daring cultural fusion represented by Martell Blue Swift, the world’s first spirit drink made with VSOP cognac then finished in Kentucky bourbon casks.

The giftbox is the gateway to an interactive, augmente-reality experience, as certain icons come to life when scanned with a smartphone, revealing more about the savoir-faire behind Martell Blue Swift, as well as Maison Martell’s partnership with Quavo.

Martell Blue Swift Limited Edition by Quavo The Spirit

The Spirit

In 1783, Martell was the first to ship its barrels of cognac to the United States. Today, Martell celebrates this history with another first : Introducing Martell Blue Swift, a spirit drink made of Martell VSOP matured in French Oak casks and then finished in Kentucky Bourbon casks. 

Martell's distillation signature process - free of impurities - leave it open to absorbing the rich aromatic tones from the bourbon cask. The result is Martell’s hallmark style, characterized by delicate notes of candied fruit and plum, now complimented by the subtle sweetness of vanilla and toasted oak from bourbon casks. Exceptionally smooth, with a rounded taste and unique character, this redefines the boundaries. For years, the Swift has been an icon for Martell. A bird with the rare ability to fly for days without stopping, the Swift is bound by nothing – traversing oceans and continent.

Martell Blue Swift Limited Edition by Quavo

Tasting Notes

To the eye

We can admire an elegant coppery color with golden glints.


On the nose     

We first notice gourmet aromas such as banana and caramelized pears. 
Then a subtle sweetness appears, and notes of vanilla & coconut mixed with spicy and menthol are revealed.

In the mouth

It is soft, round and gourmand.  We taste deep and fresh notes of ginger and white candied fruits such as plums.
We then feel the ample, smooth and long toasted oak finish from Kentucky Bourbon casks.

Serving

Martell Blue Swift is a new spirit drink made with Cognac VSOP finished in Bourbon casks to enjoy on its own, over ice, lengthened with a mixer or as a cocktail.

 75cl bottle of Cognac

75cl bottle of Cognac

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