Celebrate Chinese New Year with Martell Cognac Snacks

One of the most important and widely celebrated festivals, Chinese New Year marks the start of the lunar calendar. It also signals the start of family reunions, the exchanging of ang baos and eating. Food: that is ever-present in most activities during Chinese New Year. 

Playing a central role in social gatherings and celebrations, the New Year is no exception. A house visit can erupt into the sampling of every single snack in the household. Sticky, sweet and tinged with symbolism, snacks are a social lubricant and it takes a drink of exceptional character to wash it all down. Like a Martell Cognac.

A Spirited Affair with Martell Cognacs

Cognacs can be used with Chinese snacks to add depth and complexity to the flavours. Maison Martell, the oldest of the great cognac houses, has a cognac range that’s perfect for pairing with your pineapple tarts and bak kwa. Using Ugni Blanc grapes from the four finest crus in the Cognac region, the cognacs are then aged in oak barrels to fine-tune their rich, complex flavours.

The Martell VSOP has notes of yellow stone fruits and soft spices that go well with sweet and savoury snacks. For a more complex flavour profile, the Martell XO is the way to go; with hints of dried fruit and figs, the Martell XO complements the richness of rice cakes and sesame balls. By experimenting with different cognacs and snacks, you will discover new flavour combos that will heighten your CNY celebrations. Whether you’re celebrating with family or friends, make this Chinese New Year one to remember with Maison Martell.