15.03.2022 - 6 min

L’Atelier Martell brings exclusive experiences to Singapore


    Opening its doors to generations of heritage and savoir-faire for the first time in Southeast Asia from 3 April 2022, L’Atelier Martell is an experiential pop-up boutique right at the heart of Singapore’s shopping district at Scotts Road.

    Martell has always celebrated those who dare to go against the grain, and L’Atelier Martell is a retail concept that challenges the status quo, just like the audacious house emblem — the Swift — exemplifies.

    About L’Atelier Martell

    Blending retail with curated experiences, the boutique is purposefully designed to offer up an intimate, enriching visit that brings a slice of Maison Martell’s heritage, craft and culture to you at Scotts Square — for an exclusive time period of 2 months till 29 May 2022.

    Imbued with the iconic hues and heritage of the maison, the space, with its gallery-like format, enables the freedom for discovery of an immersive Brand World. Delve into Martell’s spirit of creation with blending and tasting masterclasses, along with more exclusive and personalised experiences.

    Heritage Through Contemporary Lenses

    Meet the thoughtfully revamped Martell Cordon Bleu bottle that brings the same audacious blend in an elegant redesign; a new, sleek bottle with reinvigorated texture and vibrancy.

    Also retailing at the boutique are more of Martell’s iconic names, from the VSOP, XO and XXO to newer offerings like the Martell Noblige, with special edition bottles (artist renditions and Singapore-exclusives) made available.

    An Immersive Brand World

    Learn the art of blending at a masterclass, and find out what goes into calibrating a special blend. A fine art passed through nine generations of Martell Cellar Masters, you’ll get to take home your own personalised montre of a unique cognac blend.

    Discover the rich history behind each of our iconic cognacs at the tasting masterclasses — an exploration of their distinctive profiles — from the perfectly balanced Martell VSOP, to the exceptionally rounded Martell Cordon Bleu.

    Unwind and connect at the Bar of Swifts, where our bartenders are serving up cognac cocktails that explore new dimensions of how cognac can be enjoyed. On special weekends, Singapore’s best bartenders will be taking over the bar, with special menus created for L’Atelier Martell.

    Cap off the experience with having your own limited edition cognac montre bottled directly from a cask shipped from Cognac. Limited to only 300 bottles, and bearing a serial number that reveals its exclusivity.

    On occasion of the pop-up boutique, the Martell Cordon Bleu bottle is made available for personalisation, for a custom-engraved bottle you can truly call your own.

    Plan A Visit

    Discover more about L’Atelier Martell here and book a visit or experience.

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