Martell Bomber Jacket Sweepstakes Terms & Conditions

    Martell Bomber Jacket Sweepstakes

    OFFICIAL RULES

     

    NO PURCHASE NECESSARY TO ENTER OR WIN.  MAKING A PURCHASE DOES NOT IMPROVE YOUR CHANCES OF WINNING.  THE FOLLOWING SWEEPSTAKES IS VALID ONLY IN THE STATE OF NEW YORK, AND IS OPEN ONLY TO QUALIFIED PERSONS (AS DEFINED IN THE OFFICIAL RULES (“OFFICIAL RULES”) BELOW).  VOID ELSEWHERE AND WHEREVER PROHIBITED.  BY PARTICIPATING IN THIS SWEEPSTAKES, YOU AGREE TO BE BOUND BY THESE OFFICIAL RULES AND THE DECISIONS OF SPONSOR AND ADMINISTRATOR.  DO NOT PARTICIPATE IN THE SWEEPSTAKES IF YOU DO NOT AGREE TO THESE OFFICIAL RULES AND FALL WITHIN THE ELIGIBILITY REQUIREMENTS AS SET FORTH BELOW. 

     

    SWEEPSTAKES NAME:  Martell Bomber Jacket Sweepstakes (the “Sweepstakes”).

     

    SWEEPSTAKES DATES: Sweepstakes registration begins at 12:00:00 am Eastern Time (ET) on November 15, 2019 and ends at 11:59:59 pm (ET) on June 30, 2020 (the “Registration Period”).  Sweepstakes is subject to all applicable federal, state and local laws and regulations.  Void outside the state of New York, and wherever prohibited or restricted by law.

     

    ELIGIBILITY – WHO MAY ENTER:  Each individual entering the Sweepstakes (each, an “Entrant”), at the time of entry: (a) must be a legal U.S. resident of New York; (b) must be 21 years or older; (c) must have a valid U.S. driver’s license or government issued photo identification; (d) must have access to the internet in order to enter; (e) may not be, or at any time since August 1, 2019, have been, an employee, officer, director, member, shareholder, or agent of Million Dollar Media, LLC (the “Sweepstakes Administrator”), Pernod Ricard USA, LLC (the “Sponsor”), or any of their respective franchisees, parents, affiliated companies, suppliers, distributors, subsidiaries, printers, advertising and promotion agencies, and any and all other companies associated with the design or execution of this Sweepstakes (collectively, “Released Parties”); (f) may not be an employee, officer, director, member or shareholder of any retailer(s) of alcohol-beverage products; and (g) may not be an immediate family member or household member of any individual identified in item (e) or (f) above.  “Immediate family members” includes, for purposes of this Sweepstakes, parents (including in-laws), step-parents, grandparents, siblings (including step-siblings), half-siblings, children (including step-children), grandchildren (including step grandchildren) and each of their respective spouses and/or domestic partners, regardless of where they reside.  “Household members” means people who share the same residence at least three (3) months per year.

     

    How to Enter – Four Ways:  Enter the Sweepstakes during the Registration Period in any of four ways:

     

    1. Online Registration:  To enter directly online, visit www.martell.com/en-us/martell-bomber-jacket-sweepstakes/ during the “Registration Period” and complete the online registration page with all required information including your name, date of birth, valid email address, and zip code.  After having read and agreed to these Official Rules, and agreeing to receive offers and updates via email from Sponsor, click the submit button to submit your online entry.

     

    1. Instagram Post:  To enter via Instagram, access the Instagram application on your compatible mobile device.  During the Registration period, post a photo or comment about your new haircut or style.  You must submit your post through your own public Instagram account, tag @MartellUS and use the hashtags #MartelBarberCollective #SweepsNOTE:  To enter the Sweepstakes in this method, you must be an active holder of a non-private Instagram account (holders of private accounts may not enter using this method).  If you do not have the Instagram application, you may download it through the application store on your mobile device. The Instagram application is free, and Instagram’s Terms of Use apply. For details, visit http://instagram.com/legal/terms/. Submitted posts will appear on Instagram under the hashtags #MartelBarberCollective #Sweeps.  If you enter using a mobile device on a wireless service provider’s network (as opposed to a Wi-Fi network), your carrier’s text and data rates will apply. You should consult your wireless service provider’s pricing plan for details. You agree to incur any and all charges demanded by your wireless carrier.

     

    1. Twitter Post:  To enter via Twitter, using your own public Twitter account, post a Tweet from your mobile device or computer, including a photo or comment about your new haircut or style.  You must tag @MartellUS and use the hashtags #MartelBarberCollective #Sweeps.  If you wish to enter via Twitter and do not have a Twitter account, you may create one by visiting www.twitter.com. Twitter accounts are free, and Twitter’s Terms of Use apply. For details, visit http://twitter.com/tos. You must be an active holder of a nonprivate Twitter account to be eligible to enter this Sweepstakes via Twitter (i.e., you must make sure your tweets are set to “public” and not “private”).  Submitted tweets will appear on Twitter under the hashtags #MartelBarberCollective #Sweeps.  If you enter using a mobile device on a wireless service provider’s network (as opposed to a Wi-Fi network), your carrier’s text and data rates will apply. You should consult your wireless service provider’s pricing plan for details. You agree to incur any and all charges demanded by your wireless carrier.

     

    1. Martell Social Media Post:  Find a post regarding the Martell Bomber Jacket Sweepstakes on any of Martell’s social media pages on Facebook, Instagram or Twitter.  Comment on the post during the Registration Period including a photo or comment about your new haircut or style.  You must include the hashtags #MartelBarberCollective #Sweeps in your comment.  If you enter using a mobile device on a wireless service provider’s network (as opposed to a Wi-Fi network), your carrier’s text and data rates will apply. You should consult your wireless service provider’s pricing plan for details. You agree to incur any and all charges demanded by your wireless carrier.

     

    All entries must be submitted by 11:59:59p ET on 6/30/20 to be eligible.  Maximum of one entry per person during entire Sweepstakes Period, regardless of method of entry.  Each participant must submit an entry on his/her own behalf.  Any entry submitted on behalf of another individual or using another person’s name, email address, Facebook, Instagram or Twitter account or photo, or providing any false email addresses or information, will be disqualified and ineligible to claim any prize.  Any attempt by any participant to obtain more than the stated number of entries allowed by using same, multiple/different emails, identities, or any other methods void that participant’s entries and that participant may be disqualified. No mechanically produced or automated entries permitted.  Use of any automated system to participate is prohibited and will result in disqualification and all such entries will be deemed void.  False and/or deceptive entries or acts, including misrepresentation of age, shall render such entries ineligible.

     

    All Entries in the Sweepstakes become the sole property of Sponsor and will not be returned.  Each Entrant agrees that their submitted Entry may be viewed by the public.  Sponsor reserves the right to disqualify and remove any Entry at any time that is not in compliance with these Official Rules.  All Entries must conform to the submission requirements as outlined above and below, or it may be disqualified and not considered for the Sweepstakes.

     

    Any other individuals included in an optional Photo submission, must be 21 or older and must provide Entrant with express consent and permission for their images to be included and submitted in the Sweepstakes, and such Entrant is solely responsible for obtaining all authorizations or approvals.  The individual who submitted the Photo shall be designated as the official Entrant participating in the Sweepstakes, regardless of any other individuals included in the Photo, and shall be the only individual eligible for any resulting prize award (see below).  Any Entry completed and submitted on behalf of another individual or using another person’s name, email address, Facebook, Instagram or Twitter account, or use of any unauthorized photo submissions or entries will be disqualified.

     

    All entries must include all required information.  Any entry with incorrect, incomplete or illegible information, an invalid email address or other inaccurate information will be disqualified.  Released Parties are not responsible for lost, late, misdirected, incorrect, illegible, incomplete, invalid, unintelligible, or damaged entries, or for entries submitted in a manner that is not expressly allowed under these Official Rules, or for any entry not submitted or received due to any technical error or failure, human error, unauthorized human intervention, inaccurate capture or mis-entry of any required information, failures, omissions, interruptions, deletions, or defects of any phone or cellular phone provider, network computer online systems, computer equipment, servers, or software, including any injury or damage to contestant’s or any other person’s computer relating to or resulting from participation in this Sweepstakes; or the failure to capture any such information or effects of hackers or failure of any electronic equipment, computer, phone line or cellular transmissions and/or network connections; all of which will be disqualified.

     

    In the event of a dispute as to any entry, registration or submission, the authorized account holder of the email address used to register, or the Facebook, Instagram or Twitter account used to register, and associated with the entry will be deemed to be the registrant and s/he must be eligible according to these Official Rules. The “authorized email account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address.  The “authorized account holder” is the Facebook, Instagram or Twitter account holder of the account name used to submit the entry.  Proof of being the authorized account holder may be required.

     

    By participating and submitting an entry, contestant agrees that Sponsor and participating parties are authorized to contact entrant via email, mail, phone, Facebook, Instagram or Twitter message or any other form of media to make contestant aware of information pertinent to the Sweepstakes, and to distribute information regarding the Sponsor(s) featured products, special events or promotional offers.  Contestants may opt-out of any further email communication at any time by simply replying REMOVE to any email message, or following the provided opt-out instructions.  Any available opt-in opportunities are not required to enter the Sweepstakes, and checking the opt-in boxes will not improve your chances of winning.

     

    By registering and submitting an entry, you affirm that you have read and accepted these Official Rules.  The laws of the United States apply to and govern this Sweepstakes and any claims must be raised and resolved in the United States.  Any information collected by registering and entering the Sweepstakes shall be used only in a manner consistent with these Official Rules and with Administrator’s Privacy Policy. By entering the Sweepstakes, each contestant agrees that s/he may be contacted, recorded and/or broadcasted by Sponsor, and that his/her comment and/or photo submission may be used, promoted, released, broadcasted or published by Sponsor in any manner related to the promotion or advertising of the Sweepstakes.

     

    Collection and use of information collected in connection with the Sweepstakes will be in accordance with Sweepstakes Administrator’s Privacy Policy as posted at www.martell.com/en-us/.

     

    General Submission Requirements:

    • Each entry and/or photo must be submitted in a format as accepted by the registration website, Facebook, Instagram or Twitter;
    • Must be the Entrant’s own original creation;
    • Any entry that is not properly submitted or received for any reason, including any technical difficulties, upload failures; failures to save or properly store the entry and/or photo; busy signals, efforts of hackers; or any lost or disconnected internet connections, will be disqualified.

     

    Additional Submission Requirements:  Sponsor reserves the right in its sole discretion, to disqualify any Entry and/or photo submission for any reason that it considers to not be appropriate for the Sweepstakes.  Entry and/or photo restrictions include, but are not limited to, the following requirements:

    • may not depict an image of any individual under the age of 21, or that appears to be under the age of 21;
    • not be, or ever have been, submitted in any competition or Sweepstakes of any kind;
    • not use any name, likeness, photograph, or any other identifying element, in whole or in part, of any person, living or dead, without permission;
    • not be subject to any third party agreement or require payment or incurrence of any sums to obtain further permissions of any person or entity as a result of its use or exploitation of the idea or rights therein or portions, or modified versions or derivative works thereof;
    • except as relates to the sponsoring brands or approved partners, not include trademarks, logos, or copyrighted material not owned by Entrant or material that is used without permission (including but not limited to company names, photographs, works of art, or images published on any media) or that otherwise infringes or violates the rights of any third party (including but not limited to, copyrights, trademarks, patents, trade secrets, logos, contract and licensing rights, rights of publicity or privacy, moral rights (i.e., “droit morale”), or any other intellectual property rights);
    • not feature, refer to, or mention any companies or brands in competition with Sponsor;
    • not include any unauthorized photos or plagiarism of any kind;
    • not contain nudity, inappropriate, indecent, sexually explicit, pornographic, or obscene content or images (which shall be determined by Sponsor, in its sole and absolute discretion);
    • not contain any political or politically themed or motivated messages, statements, or images;
    • not defame, slander, libel, misrepresent, or contain disparaging remarks or any other content that could adversely affect the name, reputation, or goodwill of Sponsor or any other individuals and/or entities affiliated or associated with Sponsor, the Sweepstakes, or any prizes, the determination of which shall remain in the sole discretion of Sponsor;
    • not depict or include images that may be considered unlawful, harmful, threatening, violent, abusive, harassing, tortuous, defamatory, vulgar, libelous, invasive of another’s privacy, hateful, or racially, religiously, ethnically or otherwise objectionable in any manner as solely determined by Sponsor;
    • not depict over consumption or irresponsible consumption.
    • must comply with the DISCUS Code of Responsible Practices and the Pernod Ricard Code for Commercial Communication.

     

    Representation and Release of Rights to Entry and/or Photo Submissions:  By submitting any entry and/or photo, each Contestants represents that s/he has sole and exclusive ownership and proprietary rights of all content and photo images submitted; has full permission of all parties within any photo to publish and release their images and actions shown within the photo; and agrees that each entry and/or photo becomes the sole and exclusive property of Sponsor, and Sponsor may publish, display, promote, or utilize the submission and/or photo in any manner of its choosing in relation to the promotion or advertising of the Sweepstakes or Sponsor.  Entry into the Sweepstakes and upload of any entry and/or photo, constitutes permission for the Sponsor and its designees to use that Contestant’s entry, comment, photo, name, city and state of residence and/or likeness for purposes of advertising and trade in any and all media now or hereafter known worldwide in perpetuity without limitation or further compensation, notification or permission, unless prohibited by law.  Submissions will not be acknowledged or returned by Sponsor.

     

    Sponsor reserves the right to request from any Entrant at any time proof, in a form acceptable to Sponsor, of any permission required or possibly required to use such Entrant’s Entry.  Failure to provide such proof, if requested, may disqualify such Entry from the Sweepstakes.

     

    Sponsor reserves the right, in its sole discretion, to disqualify any individual (and all of his or her entries) who tampers or attempts to tamper with or abuse the entry process or the Sweepstakes website in any way or who is otherwise in violation of these Official Rules, as determined by Sponsor or the Sweepstakes judges appointed by Sponsor in their sole discretion.  Any questions regarding the number of entries submitted or the authorized account holder shall be determined by Sponsor in its sole discretion. ANY ATTEMPT BY ANY PERSON TO DELIBERATELY DAMAGE ANY SWEEPSTAKES WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO DISQUALIFY AND SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

     

    Winner Selection and Notification:  Random drawings will be held on or about 1/2/20, 2/1/20, 3/1/20, 4/1/20, 5/1/20, 6/1/20, and 7/1/20, to select a total of one (1) potential prize winner per drawing date (see prize description below) from all eligible entries received from all entry methods combined.

     

    Each potential winner will be notified initially by email following their selection.  If the Administrator is unsuccessful in its attempt to reach and speak directly with a selected potential prize winner by phone within 48-hours of the initial notification attempt to the phone number, email address or Facebook, Instagram or Twitter account associated with that contestant’s entry, then that contestant may be disqualified and an alternate potential winner may be randomly selected from among the remaining eligible entries received and notified as per the procedures outlined above (time permitting).  Note: phone messages will not be left during the winner notification process.

     

    During winner notification, the selected potential winner must confirm their eligibility, and indicate their willingness and ability to accept the prize.  The potential winner will then receive official notification via email delivery.  If the selected winner does not meet the eligibility requirements, or is unable or unwilling to accept the prize or elects to decline the prize, s/he will be disqualified and, at Sponsor’s discretion and time permitting, an alternate winner will be randomly selected from among all remaining eligible entries and notified as per the procedures outlined above (time permitting).  Any disqualified contestant will not receive any alternate prize substitution or compensation.  Decisions of the Administrator in the selection and determination of the winners and all matters relating to this Sweepstakes are final and binding. 

     

    All of the following will apply to each grand prize winner: 1) Winner will be required to complete and return, within 3-days of date of receipt, a prize acceptance form, including an affidavit of eligibility and a liability/publicity release;  2) Winner may be required to present a copy of a valid social security card and a valid driver’s license as a condition of participating or receiving any prize;  and 3) Winner is responsible for paying all applicable taxes (including, but not limited to all local, state and federal taxes) on all prizes awarded.  Failure to collect or properly claim any prize in accordance with these rules will result in forfeiture of the prize.  If forfeited for any reason, finalist will not receive any other prize substitution or compensation, and the prize will remain the property of Sponsor and will not be awarded, except as provided herein.

     

    Grand Prize – Maximum of seven (7) grand prize awards:  Each grand prize winner shall receive:  a Martell branded bomber jacket, with an approximate retail value (ARV) of $100 each.  Alcohol is not included in the prize.  Total ARV of all available grand prize awards: $700.

     

    General Prize Conditions:  All other costs and expenses related to prize acceptance, delivery, redemption or use not specified herein as being provided are the sole responsibility of winner.  All income, federal, state and local taxes are the winner’s sole responsibility.  All prize awards are non-transferable and no cash redemption or prize substitution allowed, except at Sponsor’s sole discretion or as provided herein.  Sponsor reserves the right to substitute a prize with one of comparable or greater value, at its sole discretion.  All prizes are awarded as is, without any warranty, express or implied, by Sponsor.  Failure to collect or properly claim prize in accordance with these rules will result in forfeiture of the prize.  If forfeited for any reason, participant will not receive any other prize substitution or compensation, and the prize will remain the property of Sponsor and will not be awarded, except as provided herein.  All properly claimed prizes will be awarded.  Any unclaimed prizes will not be awarded.

     

    Additional Rules & Restrictions:  By participating, entrants agree to abide by and be bound by the Official Rules and the decisions of the Sponsor and Administrator, which shall be final in all matters relating to this Sweepstakes.  In the event an entrant wins a prize, and is later found to be in violation of these rules he/she will be required to forfeit the prize or to reimburse Sponsor for the stated value of the prize if such violation is discovered after winner has used the prize. Participation in Sweepstakes constitutes permission for the Sponsor and its designees to use entrants’ names, cities and states of residence and/or likenesses for purposes of advertising and trade in any and all media now or hereafter known worldwide on perpetuity without limitation or further compensation, notification or permission, unless prohibited by law.  False, fraudulent or deceptive entries or acts shall render entrants ineligible for any prize.

     

    By participating, entrants agree to hold all Released Parties harmless from any claims, losses, actions, or damages of any kind, whether actual, incidental or consequential, for injury (including but not limited to death), damages, losses or expenses arising out of or relating to entrant’s participation in this Sweepstakes, or the acceptance, possession or use/misuse of any prize, or participation in prize-related activities (including but not limited to travel or activity related thereto), and to assume all liability therefor.

     

    Released Parties shall not be liable to winner or any other person for failure to supply the prize or any part thereof by reason of any acts of God, any actions, regulations, orders, or requests by any governmental entity, equipment failure, terrorist acts, war, fire, unusually severe weather, embargo, labor dispute or strike, labor or material shortage, transportation interruption of any kind, or any other cause beyond Released Parties’ sole control.

     

    Participants are restricted to use of ordinary and typical computer equipment, mobile phone equipment, Internet access and cellular networks. Sponsor disclaims all liability for the inability of a participant to complete or continue an entry due to equipment malfunction, busy lines, inadvertent disconnections, acts beyond the Sponsor’s control, or otherwise. The Sponsor disclaims any liability for entries not received due to technical difficulties or transmission errors. The Sponsor disclaims all liability for any delays, mis-delivery, loss, or failure in the delivery of any item sent by mail, courier, express, electronic transmission, or other delivery method.  Released Parties are not responsible for mechanical, technical, electronic, communications, telephone, computer, hardware or software errors, malfunctions or failures of any kind, including: failed, incomplete, garbled or delayed transmission of online entries, traffic congestion on telephone lines, the Internet or at any website or lost or unavailable network connections which may limit an online entrant’s ability to participate in the Sweepstakes, and any injury or damage to entrant’s or any other person’s computer or mobile phone related to or resulting from participating in or downloading any information necessary to participate in the Sweepstakes.  Released Parties are not responsible for any other errors of any kind, whether computer, technical, typographical, printing, human or otherwise, relating to or in connection with the Sweepstakes, including, without limitations, errors which may occur in connection with the printing or advertising of this Sweepstakes, administration or execution of the Sweepstakes, the cancellation of the game, the processing of entries or in the announcement of the prizes or prize winners.  Sponsor, in its sole discretion, reserves the right to disqualify any person tampering with the entry process or the operation of the Sweepstakes.

     

    Sponsor reserves the right to cancel, modify or terminate the Sweepstakes for reasons including, but not limited to fraud, misconduct, regulatory, or technical failures destroy or threaten the integrity of this portion of the Sweepstakes, in the opinion of the Sponsor/Administrator, or if a computer virus, bug, or other technical problem corrupts the administration, security, or proper conduct of the Sweepstakes as determined by Sponsor/Administrator, in their sole discretion. In the event of early termination of the Sweepstakes, Sponsor reserves the right to determine prize winners from among all eligible, non-suspect entries received as of the time/date of such termination.

     

    In addition, by submitting any Entry, each Entrant transfers any and all of his/her right, title and interest in and to such Entry including any associated Comment and Photo, including but not limited to any and all copyrights, trademark rights, “moral rights” and any and all other proprietary rights that may exist, throughout the world, to Sponsor and expressly waives any rights s/he may have in such submission and/or Entry.  Each Entrant agrees Sponsor is the exclusive owner of all rights in and to such Entry and/or submission, and will have the worldwide, perpetual right to copy, display, reproduce, exhibit, edit, modify, assign, license, register for copyright or trademark, distribute, sell or otherwise use and exploit any comment, story and/or photo submission and all elements and/or derivative works thereof, in whole or in part, alone or with other materials, in any media now known or hereafter created or devised, for any reason whatsoever, without compensation to Entrant.

     

    IN CASE OF DISPUTES:  By participating, each entrant agrees that (1) any and all disputes, claims, and causes of action arising out of or in connection with this Promotion, or any prizes awarded, shall be resolved individually, without resort to any form of class action, and any judicial proceeding shall take place in a federal or state court within the State of New Jersey; (2) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Promotion, and in no event will entrant be entitled to received attorneys’ fees or other legal costs; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, punitive, incidental, and consequential damages, and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant and Sponsor in connection with this Promotion, shall be governed by, and construed in accordance with the laws of the State of New Jersey, without giving effect to any choice of law or conflict of law rules or provisions (whether of the State of New Jersey or any other jurisdiction), that would cause the application of the laws of any jurisdiction other than the State of New Jersey.

     

    Odds:  Odds of being selected as a grand prize winner are dependent upon the total number of eligible entries received from all entry methods combined as of the date and time of each prize drawing.

     

    Official Rules & Winners List:  For a copy of these Official Rules, or name of prize winner, send a self-addressed stamped envelope to be received by 7/31/2020 to: Martell Bomber Jacket Sweepstakes, c/o Million Dollar Media, P.O. Box 278, Woodbridge, NJ 07095.  PLEASE SPECIFY which you are requesting, official rules or winners list.

     

    Privacy Policy: Sponsor shares your concerns about the privacy of your personal information. By entering this Sweepstakes, entrants agree to receive marketing materials, communications and other materials from the Sponsor and/or any promotional partners whose products and services Sponsor feels might interest entrants at a future date. An entrant not interested in receiving future promotional offers should write to: PRUSAConsumerSupport@pernod-ricard.com to notify the Sponsor that he or she does not desire to receive such materials.

     

    Sponsor:  This Sweepstakes is sponsored by Pernod Ricard, 250 Park Avenue, New York, NY 10177.

     

    Sweepstakes Administrator:  The Sweepstakes is administered by Million Dollar Media, LLC, P.O. Box 278, Woodbridge, NJ 07095.

     

    PLEASE DRINK RESPONSIBLY.

    © 2019 Imported by Pernod Ricard USA, New York, NY

     

    This Sweepstakes is not affiliated with or sponsored, sanctioned, or endorsed by or in any way in association with Facebook, Instagram or Twitter.  Facebook, Instagram and Twitter have no liability or responsibility for any claim arising in connection with this Sweepstakes or any prize(s) awarded in connection therewith.

     

     

     

    Please drink responsibly.