The limited edition bottle and pack designs include contributions by London-based Chinese artist Jacky Tsai. The young talent has turned his unique regard to Maison Martell in collaborations for Martell Noblige and Martell VSOP, creating striking designs that celebrate audacity – that of the artist, and the House.
There are also limited editions of Martell Cordon Bleu, including one for travel retail, which pay tribute to the journey this iconic cognac has taken from the Charente vineyards, to being loved the world over.
Tsai was given carte blanche for his Martell Noblige limited edition bottle and box, and the result is vivid and spectacular. His illustrations fuse Chinese motifs and Western pop art references in a way that is instantly recognisable as the artist’s original style.
The centrepiece is an audacious depiction of Martell’s emblematic flying swift, composed of references to Martell’s heritage and the spirit of voyage.
Bring your bottle to life
From painting and sculpture to installations and digital art, Tsai has always dared to apply his talent across multiple mediums. For Martell Noblige, that also includes augmented reality art.
Scanning a QR code on the limited edition unleashes an augmented reality experience that shakes the bottle into life.
And don’t miss the associated digital greeting card platform, the perfect place to send best wishes to friends or family with a message that features the artist’s exclusive designs.
Our limited editions of Martell Noblige, Martell Cordon Bleu and Martell VSOP look different on the outside, and are different on the inside too. Every cognac has its distinct personality, reflecting its maturity, production, and heritage of the House.
If you’re looking for a special bottle to offer this someone for CNY, make use of Martell’s handy gift finder. All it takes is a few questions.
From the moment of its launch in 1912, Martell Cordon Bleu has dazzled and delighted cognac-lovers the world over with its audacious spirit and unmistakable taste. This limited edition design pays tribute to the global appeal of this legendary cognac.
Please do not share with anyone under 18. Drink responsibly.