“Soar Beyond the Expected” New Cordon Bleu Campaign Starring New Spokesperson Tony Leung

03.01.2022.1 min

To celebrate the 110th anniversary of Martell Cordon Bleu, Maison Martell, the oldest of the great cognac houses, unveils a vibrant new design and a new advertising campaign with Tony Leung as the  spokesperson of Martell Cordon Bleu. Entitled “Soar Beyond the Expected”, the new campaign will debut with a film starring renowned Chinese actor Tony Leung and famous French actor Vincent Cassel, directed by Hong Kong-based artist, photographer and filmmaker Wing Shya. Both actors have been chosen for their free, audacious personality echoing Martell Cordon Bleu as an ultimate symbol of freedom. In the film “Soar Beyond the Expected”, director Wing Shya tells two parallel stories taking place across centuries and continents, with Tony Leung playing himself, while Vincent Cassel plays Edouard Martell, the creator of Martell Cordon Bleu. Despite living 110 years apart, these two characters share the same spirit of audacity that enables them to face challenges in their own worlds. They both remain resolute and determined to reach for greatness and never stop soaring. The short film “Soar Beyond the Expected” will premiere on the Martell official channels on 3rd Jan, 2022

Bookmark
“Soar Beyond the Expected” New Cordon Bleu Campaign Starring New Spokesperson Tony Leung cover
header-logo
Age check! Are you of legal drinking age?
Choose a country or region
Asia
Chinese Mainland
Hong Kong SAR (english)
Hong Kong SAR (traditional chinese)
Macau SAR
Malaysia
Singapore
Taiwan
Vietnam
Albania
Algeria
Andorra
Antigua and Barbuda
Argentina
Armenia
Australia
Austria
Azerbaijan
Bahamas
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bosnia and Herzegovina
Botswana
Brazil
Bulgaria
Burundi
Cabo Verde
Cambodia
Cameroon
Canada (english)
Canada (français)
Cayman Islands
Chad
Chile
Colombia
Comoros
Costa Rica
Croatia
Cuba
Cyprus
Czechia
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Eritrea
Estonia
Ethiopia
Fiji
Finland
France
Gabon
Gambia
Georgia
Germany
Ghana
Greece
Grenada
Guatemala
Guinea Bissau
Guyana
Haiti
Honduras
Hungary
Iceland
India
Indonesia
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kiribati
Kyrgyzstan
Lao People's Democratic Republic
Latvia
Lebanon
Lesotho
Liberia
Liechtenstein
Lithuania
Luxembourg
Macedonia
Malawi
Mali
Malta
Marshall Islands
Mauritius
Mexico
Moldova
Monaco
Mongolia
Montenegro
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netherlands
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norway
Oman
Palau
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Poland
Portugal
Republic of Korea
Romania
Russia
Rwanda
Saint Kitts and Nevis
Saint Lucia
Saint Vincent
Samoa
San Marino
Sao Tome and Principe
Senegal
Serbia
Seychelles
Sierra Leone
Slovakia
Slovenia
Solomon Islands
South Africa
Spain
Sri Lanka
Suriname
Swaziland
Sweden
Switzerland
Tajikistan
Tanzania
Thailand
Timor-Leste
Togo
Tonga
Trinidad and Tobago
Turkey
Turkmenistan
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Uzbekistan
Vanuatu
Venezuela
Zambia
Zimbabwe
Year

Remember Me

Please do not tick this box if the device is shared with minors.

Enter

Martell & Co needs to process this information to make sure you have the legal age to access our website according to the applicable law. For further information, please consult our Privacy Policy

 ©2020 Martell. All rights reserved.

 

Please do not share with anyone under 18. Drink responsibly.