“Soar Beyond the Expected” New Cordon Bleu Campaign Starring New Spokesperson Tony Leung

03.01.2022.1 min

To celebrate the 110th anniversary of Martell Cordon Bleu, Maison Martell, the oldest of the great cognac houses, unveils a vibrant new design and a new advertising campaign with Tony Leung as the  spokesperson of Martell Cordon Bleu. Entitled “Soar Beyond the Expected”, the new campaign will debut with a film starring renowned Chinese actor Tony Leung and famous French actor Vincent Cassel, directed by Hong Kong-based artist, photographer and filmmaker Wing Shya. Both actors have been chosen for their free, audacious personality echoing Martell Cordon Bleu as an ultimate symbol of freedom. In the film “Soar Beyond the Expected”, director Wing Shya tells two parallel stories taking place across centuries and continents, with Tony Leung playing himself, while Vincent Cassel plays Edouard Martell, the creator of Martell Cordon Bleu. Despite living 110 years apart, these two characters share the same spirit of audacity that enables them to face challenges in their own worlds. They both remain resolute and determined to reach for greatness and never stop soaring. The short film “Soar Beyond the Expected” will premiere on the Martell official channels on 3rd Jan, 2022

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