MARTELL MALAYSIA INTRODUCES NEW BOTTLE IDENTIFICATION AND VERIFICATION  FEATURE THAT GIVES DIRECT ACCESS TO UNIQUE BRAND EXPERIENCES

Martell Malaysia announced that it will add an all-new verification feature on Martell bottles, enabling consumers to reliably authenticate their product and engage with the brand in meaningful ways. The feature, which applies to the group’s duty-paid Martell Cordon Bleu, Martell Noblige, and Martell XO bottles, rolled out in phases starting in January 2020.

With the roll-out, each of the aforementioned Martell bottles will be assigned to a unique QR code which will be tagged to a unique security code.

The newly incorporated QR code system does not require any downloading and is responsive to smartphone devices. To enhance security and safety, consumers are directed to follow two rounds of verifications — QR code scanning and inputting a three-digit unique code — which assures accessibility to legitimate products and prevents consumers from purchasing counterfeit alcohol. The newly incorporated QR code system does not require any downloading and is responsive to smartphone devices. To enhance security and safety, consumers are directed to follow two rounds of verifications — QR code scanning and inputting a three-digit unique code — which assures accessibility to legitimate products and prevents consumers from purchasing counterfeit alcohol.