Martell Nigeria inaugurated The Martell Box, an exceptional never-before-seen boutique experience dedicated to tasting, education and the exploration of Martell’s exclusive product offerings.
The Martell Box experience was a 2-day pop up, designed to host clients and select consumers to immerse themselves in the world of Maison Martell through a boutique, exclusive and unexpected experience. The pop up was situated at the Lekki/Ikoyi link bridge roundabout.
“We are proud to celebrate this landmark innovative concept which brings to life Martell’s over 300 years of audacity. The Martell Box reflects our vision of elevating cognac into an experience that puts the consumer front and centre, in a way that challenges the norm of what a brand experience is.”
The Martell Box welcomed guests in a warm and luxurious ambiance, featuring authentic elements that brought Maison Martell’s L’Atelier concept to life. This was expressed by materials such as wood and copper, evoking the cognac-making process, which are interpreted in original, contemporary ways to show how Maison Martell boldly transforms tradition. One of the highlights of the event was the tasting and brand education session hosted by Martell’s Brand Ambassador, Jeff Nweke, where he explained the history and heritage of the Maison and journeyed guests through a sensorial discovery Martell’s range of cognacs: Martell VS, Martell Blue Swift, Martell XO, Martell XXO and Martell L’Or de Jean.
A select number of HNIs and notable personalities were invited to experience the pop-up.
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