30.03.2023 - 9 min

Martell x Davido Exclusive Blend

    A Swift Story

    Maison Martell and Davido are toasting their long-standing friendship with the release of an Exclusive Blend, specially created for Davido by Martell Cellar Master Christophe Valtaud, to mark the continuation of their partnership.

    Maison Martell is delighted to announce the continuation of the partnership with singer-songwriter and record producer, Davido, as an international ambassador. The successful collaboration started in April 2021, and is based shared values of audacity, and paving the way for others and create a legacy for future generations.

    Martell x Davido Exclusive Blend is a one-of-a-kind cognac incorporating eaux-de-vie from 1992, the year Davido was born. This timeless blend reflects Davido’s vibrant, generous personality with its strikingly round, smooth sensation on the palate and distinctive aromas of honey and cocoa, balanced by ripe fruit and tobacco. Its deliciously long finish is marked by notes of candied orange, sweet spices and rancio.

    Created in extremely limited quantities, the cognac is not for sale, but Davido will share this symbolic moment in his life by gifting it to his friends.

    This exciting initiative further cements Maison Martell’s close ties with Davido, whose inspiring success and vibrant personality epitomise the House’s spirit of daring and freedom.

    We are thrilled to continue the partnership with Davido. It has been a hugely successful collaboration to date, but we are just getting started and we look forward to what’s to come. We are very grateful for Davido’s passion for Martell and to be on this journey together”, says CEO Cesar Giron, CEO Martell Cognac.

    I am so excited to continue this incredible adventure with Martell. It has been an incredible 2 years discovering more about the brand, and I am so honoured for Christophe to gift me this Exclusive Blend which I can share with my friends. We rise by lifting others, and this is a value both Martell and I share. I can’t wait for what we will do next together.

    About Maison Martell

    The oldest of the great cognac houses, founded by Jean Martell in 1715, Maison Martell is renowned throughout the world for the finesse and elegance of its cognacs, the result of a legacy of savoir-faire handed down through nine generations. Together with a passion for its craft and a profound attachment to the terroir, Maison Martell is defined by the audacity with which it has challenged convention to create new expressions of cognac, including the icon Martell Cordon Bleu in 1912. The free spirit of the House is symbolised by its historic emblem: the swift.

    About Davido

    Davido (born David Adedeji Adeleke) has cemented his position as a global force within music. The American born, Nigerian raised Afrobeats icon Davido’s has amassed over 2 billion streams and over 1 billion video views across his 11-year career. The most followed Afrobeats artist across social media, Davido has been a forerunner in connecting the world to Afrobeats and vice versa. Breaking records in 2019 with hit singles “If”, “Fall”, “FIA”, the tracks marked the beginning of the adoption of Afrobeats Stateside, and saw the artist pick up awards and nominations accordingly.

    In 2023, Davido released his fourth studio album, Timeless, continuing to break global records for an African artist, streaming over +133M in its first week. The Nigerian superstar’s “Timeless” had the most first-day streams ever for an African album on Apple MusicTimeless became Davido’s highest charting project debuting at #2 on Billboards World Music chart and immediately produced three top charting singles from the project; the + 23M tiktok smash, ‘Unavailable’ which debuted at #8 on Billboard’s Afrobeats chart and ‘Over Dem’ which debuted at #10 and following closely behind ‘Feel’ at #11.

    In 2022 global superstar Davido was handpicked by FIFA to lead their 2022 World Cup Soundtrack “Hayya Hayya (Better Together)”. Career milestones have also included two sold out shows at London’s O2 Arena, headlining AfroNation around the globe and closing the 2022 World Cup with a performance seen by over 250 million viewers. His third studio album, 2020’s A Better Time, the critically acclaimed follow up to his 1.2 billion streaming 2019 release A Good Time. 

    About Pernod Ricard

    Pernod Ricard is currently co-leader in the premium spirit industry globally with presence in 70 countries including South Africa. We have offices in Johannesburg and Cape Town and our global brands include Absolut Vodka, Chivas Regal, Whisky, Malibu Rum, Mumm Champagne, Jameson Irish Whisky, Pernod and Ricard.

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