16.03.2023 - 6 min

Martell Noblige Redefines The Status Quo with Fashion

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    SOAR BEYOND THE EXPECTED

    Bridging Worlds, Shaping Legacies

    Singapore streetwear label Amos Ananda is on the path to changing the course of everyday fashion, crafting dynamic essentials to push boundaries and redefine the status quo. Emulating the audacious spirit of Martell Noblige, the brand’s eponymous founder and designer, Amos Ananda Yeo, is powered by a simple philosophy: “If you choose to live life normally, you will never get to see how amazing it can be or what you can achieve.”

    To celebrate the newly revamped Martell Noblige, Yeo has crafted a collaborative collection that, at the forefront, drives disruptive sartorial elegance to Soar Beyond The Expected. Choosing to take the path less-travelled, learn more about the founder and designer’s journey and story below.

    AN AUDACIOUS VISIONARY

    Streetwear Designer, Standout Swift

    Launched in 2014, Yeo lends his trained eye in fashion to streetwear, with utilitarian elements to construct purpose-driven garments that enable wearers to shape their individualities.

    The streetwear brand’s thriving mindset has set new milestones including presentations at Paris Men’s Fashion Week 2016 and Shanghai Fashion Week 2017, and collaborations with a wide range of brands.

    Marrying east and west, the Martell x Amos Ananda Blue Collared Shirt echoes a relaxed silhouette while hinting a playfulness.

    Marrying east and west, the Martell x Amos Ananda Blue Collared Shirt echoes a relaxed silhouette while hinting a playfulness.

    A COLLABORATION POWERED BY SELF-EXPRESSION

    Martell x Amos Ananda

    The Martell x Amos Ananda collab is designed with a vision to elevate everyday moments for a new generation of Martell Noblige tastemakers. Inspired by a philosophy to live life by pushing boundaries, Amos Ananda designed the limited-edition line to set the stage for self-expression.

    Key contemporary motifs such as a representative camouflage print and the emblematic Martell Swift are applied on high streetwear silhouettes including loose-fit shirts and tees, shorts, a jacket, cap, bucket hat and utility pouch and trousers.

    The collection is further underpinned by the revamped Martell Noblige bottle. The designer took inspiration from the modern and dynamic touches, such as the electric and metallic blue Swift pattern.

    Launching on 31st March 2023, the Martell x Amos Ananda collaboration will retail exclusively in-store at the Limited Edt CHAMBER boutique and online here.

    Yeo lends his trained eye in fashion to streetwear, with utilitarian elements to construct purpose-driven garments that enable wearers to shape their individualities.
    Yeo lends his trained eye in fashion to streetwear, with utilitarian elements to construct purpose-driven garments that enable wearers to shape their individualities.
    To celebrate the newly revamped Martell Noblige, Yeo has crafted a collaborative collection that, at the forefront, drives disruptive sartorial elegance to Soar Beyond The Expected.
    To celebrate the newly revamped Martell Noblige, Yeo has crafted a collaborative collection that, at the forefront, drives disruptive sartorial elegance to Soar Beyond The Expected.
    The collection is further underpinned by the revamped Martell Noblige bottle. The designer took inspiration from the modern and dynamic touches, such as the electric and metallic blue Swift pattern.
    The collection is further underpinned by the revamped Martell Noblige bottle. The designer took inspiration from the modern and dynamic touches, such as the electric and metallic blue Swift pattern.
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