Martell in the Metaverse


Maison Martell takes its pioneering spirit and audacity to an entirely new terrain: the metaverse. In this digital wonderworld, friends and aficionados of France’s oldest great cognac house can explore Martell’s rich heritage and celebrated cognacs like never before. Over three centuries of savoir-faire and innovation, Maison Martell has led the way to create outstanding cognacs appreciated and enjoyed the world over. Now, the iconic French cognac house is pioneering a new type of terrain altogether.


Launching in The Sandbox, Martell becomes the first of France’s great cognac houses to enter this metaverse open world.

Explorers in this audacious digital environment can immerse themselves in 300 years of the House’s history, unearthing its secrets in unique games and challenges that bring to life Martell’s enduring commitment to quality and excellence.

A centerpiece of the experience is a tour inside the legendary Martell Chateau. Visitors will virtually meet Martell’s esteemed Cellar Master, Christophe Valtaud, alongside the key characters from Martell’s past, including its famous founder Jean Martell and his indomitable wife Rachel.


The experience will be enhanced further by a marketplace for limited edition, collectible NFTs and exclusive live events.

Maison Martell in The Sandbox will be an ever-evolving environment, with new treats and experiences for returning visitors to enjoy, and where a new generation of cognac-lovers can discover the House for the first time – and like never before.

Exclusive Martell NFT’s

Explore the evolving range of Martell collectibles, available for purchase soon.

Vineyard grapes
Martell Cordon Bleu
Castle deer
Martell alambic

Step into the Sandbox

A sneek peak of the open world of Martell in the metaverse

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What is the Metaverse?

Although originating from science fiction, the first traces of the Metaverse have been around for a long time.
A Metaverse is a network of continuously active virtual spaces in which numerous people can interact with each other and with the space itself.

The Metaverse can thus develop an economy, notably by allowing the exchange of virtual currencies and/or NFTs.

Lastly, the Metaverse can also become a society with fully digital modes of governance.

What is The Sandbox?

Initially, The Sandbox was a single-player mobile video game.

It has proven to be a huge success with over 40 million installations on mobile.

In 2012, it was voted best casual game by TouchGen.

From 2018, its designers decided to offer a “Play-to-Earn” game.

Today, The Sandbox offers one of the most developed virtual worlds – the Metaverse.

It allows users to own, build and monetize virtual assets and gaming experiences through NFTs. They trade on their own marketplace based on the Ethereum blockchain.

The Sandbox therefore offers an entire economy thanks to its own virtual currency, the SAND.

What is an NFT?

An NFT, non-fungible token or nifty is real or virtual property which cannot be replaced or substituted. This is because each NFT is attached to a cryptography based on an ERC (Ethereum Request for Comment) blockchain.

Any NFT, therefore, can be registered and traded as Ethereum cryptocurrency.

The possession of an NFT is unique and registered on a blockchain using a digital wallet. This guarantees traceability, transparency and authentication of the purchase or possession of each good.

How do I buy an NFT?

Generally, an NFT can be bought using cryptocurrency or a crypto wallet.

Once your NFT is purchased, ownership of it is registered by the blockchain by associating the NFT with your wallet ID.

One example of a digital wallet is Metamask.

What is a blockchain?

Launched in 2008, a blockchain is a technology for storing and transmitting information that operates without a central control body.

This gives the technology exceptional standards of transparency and security.

This means that blockchain users connected to the network can share data without an intermediary.

This technology makes all data and authentication more reliable. By using cryptography, a blockchain guarantees the confidentiality and security of all data transmissions and storage for each individual.

It also optimizes traceability and logistics, even for real property such as art, which can be instantly certified. The technology also ensures reliability of information and copyrights.

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