Celebrating timeless elegance

Martell Cordon Bleu unveils vibrant bottle redesign

    When Edouard Martell, great-grandson of founder Jean Martell, created Martell Cordon Bleu in 1912, it was destined to be one a kind: a new quality of cognac with a unique taste, and a distinctive bottle inspired by the slender cognaçaises traditionally used in the Cognac region. 


    The bottle represented a daring departure from the ostentatious designs of the early 1900s, and would soon become a symbol of timeless elegance.


    One hundred and ten years later, the world’s number one prestige XO cognac celebrates its anniversary by unveiling an audacious new bottle design. 

    Homage to heritage

    Label of elegance

    The design captures Cordon Bleu’s spirit of audacity, infusing a sense of energy, while respecting the continuity imposed by the cognac’s iconic status and symbols of heritage. 

    Among the most singular aspects of the new design, the words ‘Cordon Bleu’ are emblazoned in graceful handwritten script across the label. This emphasises the unique character of the cognac, and the almost personal bond it creates with its legions of admirers.

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    Free in spirit

    Ultimate symbol of freedom

    As a bird, the swift is iconic and intriguing, a superb flyer capable of travelling great distances at a time.

    As the historic emblem of Maison Martell, the swift expresses the free, daring spirit of the House. The swift is incorporated into the new design, appearing both as a raised motif on the glass bottle, and as a contemporary, abstract pattern on the box.

    The punt in the base of the bottle has also been redesigned. Its newly accentuated curve evokes the famously round, generous taste of Martell Cordon Bleu.​



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    Excellence embodied

    A ribbon and a seal

    For more than a century, Martell Cordon Bleu has been instantly identifiable for its richness, elegance and finesse, but also its distinctive bottle design – elements of which remain today.

    Look for the historic seal of the Martell family, along with the eponymous blue ribbon – a symbol of excellence that dates to the 16th century.

    The new design gently reworks these symbols with vibrancy and modernity, playing with different shades of blue to create a sense of dynamism.

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    A taste completely unlike any other

    "It is one of a kind – the most delicate XO cognac in the world, completely unlike any other. The first thing people always say to me about Martell Cordon Bleu is that it has a style, a signature, all its own."


    Notable NumbersNotable Numbers

    The minimum age of the eaux-de-vie used in Martell Cordon Bleu.
    The percentage of cognac vineyards represented by the small Borderies cru, whose elegant floral aromas are characteristic of Martell Cordon Bleu and emblematic of the Martell style.
    The year Martell Cordon Bleu was launched – at the glamorous Hôtel de Paris in Monaco.
    Martell Cordon Bleu is the world’s number one prestige cognac.
    The number of countries in which Martell Cordon Bleu is sold.
    The number of bottles of Martell Cordon Bleu that are sold every minute around the world.
    The number of years the legendary taste of Martell Cordon Bleu has remained unchanged.
    The number of years it took Edouard Martell and his Cellar Master, Auguste Chapeau, to perfect the blend of Martell Cordon Bleu.
    The number of eaux-de-vie used in Martell Cordon Bleu.
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    The taste of excellence

    Martell Cordon Bleu is an international emblem of excellence, its taste remained unchanged for more than a century.

    This masterful blend of more than 100 eaux-de-vie is exceptionally rounded, with an impressively long finish . Its high proportion of Borderies terroir lends itself to a caramelised character with the smoothness of sweet spices, gingerbread and roasted cocoa beans.​

    Are you ready to discover Martell Cordon Bleu, an extra old cognac completely unlike any other?

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    Please do not share with anyone under 21. Drink responsibly.