The design captures Cordon Bleu’s spirit of audacity, infusing a sense of energy, while respecting the continuity imposed by the cognac’s iconic status and symbols of heritage.
Among the most singular aspects of the new design, the words ‘Cordon Bleu’ are emblazoned in graceful handwritten script across the label. This emphasises the unique character of the cognac, and the almost personal bond it creates with its legions of admirers.
As a bird, the swift is iconic and intriguing, a superb flyer capable of travelling great distances at a time.
As the historic emblem of Maison Martell, the swift expresses the free, daring spirit of the House. The swift is incorporated into the new design, appearing both as a raised motif on the glass bottle, and as a contemporary, abstract pattern on the box.
The punt in the base of the bottle has also been redesigned. Its newly accentuated curve evokes the famously round, generous taste of Martell Cordon Bleu.
For more than a century, Martell Cordon Bleu has been instantly identifiable for its richness, elegance and finesse, but also its distinctive bottle design – elements of which remain today.
Look for the historic seal of the Martell family, along with the eponymous blue ribbon – a symbol of excellence that dates to the 16th century.
The new design gently reworks these symbols with vibrancy and modernity, playing with different shades of blue to create a sense of dynamism.
"It is one of a kind – the most delicate XO cognac in the world, completely unlike any other. The first thing people always say to me about Martell Cordon Bleu is that it has a style, a signature, all its own."
Martell Cordon Bleu is an international emblem of excellence, its taste remained unchanged for more than a century.
This masterful blend of more than 100 eaux-de-vie is exceptionally rounded, with an impressively long finish . Its high proportion of Borderies terroir lends itself to a caramelised character with the smoothness of sweet spices, gingerbread and roasted cocoa beans.
Are you ready to discover Martell Cordon Bleu, an extra old cognac completely unlike any other?
Please do not share with anyone under 21. Drink responsibly.