SOAR BEYOND THE EXPECTED

Janelle Monae x Martell

THE UNEXPECTED EFFECT

Martell is proud to debut the next chapter of its “Soar Beyond the Expected” campaign with world-renowned artist Janelle Monáe and Cognac expert ms. franky marshall. This latest visual installment of Martell’s campaign, titled “The Unexpected Effect,” is directed by award-winning filmmaker Ewurakua Dawson-Amoah. The film sets out to showcase the unexpected and individual paths that many have taken and shed light on what it means to feel and spread joy – in overcoming, in free expression and in paving paths for those that will follow.

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Inspired by Monáe’s iconic influence across music, fashion and film—and Martell’s origins of redefining conventions—comes our new campaign feature innovative Martell Blue Swift. Go on a journey with Janelle Monáe as she literally turns her world upside down, drives change and inspires others to create their own path. It’s just the beginning—there will be much more to come from this dynamic partnership.

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Take a peek behind the scene of our production to discover more of our Standout Swift, Janelle Monáe and Director, child.

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Martell Blue Swift

An audacious combination. Martell Blue Swift is made of cognac VSOP then finished in Bourbon Barrels.

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