Spread Joy

CELEBRATE WITH US BY
SOARING BEYOND THE EXPECTED

Be inspired to find joy on your own terms, redefining conventions, and unleashing audacity with your originality. In doing so, always celebrate the moments and experience the joy they bring you and those around you. We invite to spread joy and share those with us. Here are some fun, new ways to enjoy our quality, always responsibly.

#SpreadJoy

THE UNEXPECTED EFFECT

Martell is proud to debut the next chapter of its “Soar Beyond the Expected” campaign with world-renowned artist Janelle Monáe and Cognac expert ms. franky marshall. This latest visual installment of Martell’s campaign, titled “The Unexpected Effect,” is directed by award-winning filmmaker Ewurakua Dawson-Amoah. The film sets out to showcase the unexpected and individual paths that many have taken and shed light on what it means to feel and spread joy – in overcoming, in free expression and in paving paths for those that will follow.

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A SWIFT STORY

Elliott Clark’s simple cocktails hit home

A self-professed mixologist for homelovers, under his wildly popular @apartment_bartender handle, Elliott finds audacity in simplicity. ​His approach from the get-go has been to simplify the craft of making premium cocktails at home, focusing on sophistication without pretension. ​

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Mastering cognac

How to cognac

Learning how to serve cognac is only the first step towards mastering cognac. From food pairing with cognac, to cooking with cognac and mixing cognac drinks, take your skills to the next level with our ‘How to cognac’ series.

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