06.05.2022 - 1 min

Martell x Davido Limited Edition XO

MARTELL COGNAC AND DAVIDO ANNOUNCE THEIR LATEST COLLABORATION, A RARE AND COLLECTIBLE LIMITED EDITION OF EXCLUSIVE XO

Maison Martell and its international brand ambassador Davido are celebrating their long-standing relationship with an exclusive edition of Martell XO cognac. This exclusive cognac, specially created for and with Davido, is inspired by his vibrant personality and mantra; “we rise by lifting others.”

Pushing the boundaries of collaboration

Martell’s newest cognac was created by Davido—the Nigerian-American singer/songwriter/producer making waves around Africa and the world. Exclusively available in Nigeria, the limited edition was revealed at an exclusive, star-studded launch event in Lagos on November 7th with a guest list to match both the occasion and the essence of Martell.

Martell Limited Edition XO by Davido revisits Martell’s emblematic XO Cognac, and as Christophe Valtaud explains “it offers a round, smooth and balanced profile inspired by Davido’s personality. The nose is intense, with notes of fig, red fruits and blackcurrant buds. It is round and supple on the palate, its taste marked by fruit paste, cocoa, and vanilla. The remarkable long finish carries notes of candied orange, sweet spices and rancio.”

“I am excited to finally reveal my latest collaboration with Martell, a one-of-a-kind Limited Edition cognac - which brings to life my shared values with the Martell brand - a spirit of fearlessness, creativity and generosity.”

the musician said.

Released in very limited quantities, each of the 1,200 bottles of Martell XO Limited Edition by Davido features a label designed by local artist Chidinma Mordi. This one-of-a-kind label glows at night and illustrates Davido’s character, lifestyle and international success. The elegant circular patterns stand for community, music and people, layering upward to bring Davido’s mantra— “We rise by lifting others”—to life.

“Making my own cognac has always been a dream of mine and partnering with Martell has made this a reality. I have no doubt that this will be a great addition to every cognac lover’s collection.”

DAVIDO

This exciting initiative further cements Maison Martell’s close ties with Davido, whose inspiring success and vibrant personality match Martell’s spirit of audacity and freedom. It follows the release of Davido’s Exclusive Blend in April 2023 to celebrate the launch of his latest album.

Discover our cocktail, the Nigerian Swift Sour for Davido.

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