Celebrate National Cognac Day with Martell

When you think of cognac, a name like Martell naturally comes to mind. Known for our smooth blends and forward-thinking approach, we show that tradition and modern taste can go hand in hand. Few spirits in the world have as much heritage, artistry, and sophistication as cognac. All too often mistaken as being simply another brandy, cognac is regulated strictly to ensure that it is of high quality. As June 4th looms on the horizon, the National Cognac Day is a great opportunity to explore what contributes to this spirit’s uniqueness and why it is still synonymous with sophistication and savoir-faire.

The Laws that Regulate Cognac

Cognac is not merely a brandy – it is granted elite Appellation d’Origine Contrôlée (AOC) status with production governed by strict French law. The legislation guarantees that only high-quality spirits can be labeled as cognac. To be officially labeled this way a spirit must:
• Be solely produced in France’s Cognac region. The cognac brand can be utilized solely by those spirits that have been made in this specific region to ensure a unique terroir-based flavor.
• Made with specific grape varieties. The primary grape variety used is Ugni Blanc because of high acidity and because it can be aged.
• Be double distilled in copper stills. The traditional practice distills the spirit to enhance its unique smoothness and complexity.
• Matured for minimum two years in French oak casks. The maturation time allows cognac to gain depth of flavor and richness of aromas.
These rigorous standards make cognac stand out from other brandies and offer a distinctive taste.

How Cognac Differs from Other Brandies

While all cognac is brandy, not all brandy is cognac. The difference lies in the attention to detail and rules that govern cognac. While other brandies can be produced anywhere in the world with varying methods, cognac has a very precise distillation and maturation process. Terroir – climate, soil, and heritage – plays a significant role in developing its unique character, and it cannot be replicated anywhere else.
Another distinguishing feature is aging. Cognac ages to a deep amber color and rich flavors that vary from vanilla and dried fruits to floral and spice notes through extended oak cask maturation. Each mix demonstrates a master blender’s art with a perfect balance of richness and elegance.

Key Differences Between Cognac and Other Brandies

Celebrating National Cognac Day in the USA

Every year on June 4th, cognac lovers around the United States gather to celebrate one of the world’s most honored spirits. This tradition has also become very popular in Nigeria. How did this holiday originate? National Cognac Day is thought to have been created to celebrate the centuries-old art of cognac-making and celebrate both its heritage in France and increasing popularity in America.
National Cognac Day has grown more and more popular with each passing year as more and more Americans get to know and appreciate the depth and sophistication of this classy French spirit. While there is no major festival to honor cognac on a large scale, there are plenty of bars, restaurants and spirits enthusiasts across the United States that celebrate with cognac parties and tasting sessions to commemorate the day. Some of the best cognac parties are in cities with a rich cocktail heritage such as New York, Los Angeles, and New Orleans, where old-school bars create special cognac-themed menus for the day.

Ways to Celebrate National Cognac Day

• Host a cognac tasting. Get some friends together and taste through a selection of cognacs ranging from VSOP (Very Superior Old Pale) to XO (Extra Old). You can start with remarkably smooth and fruity.
• Enjoy a vintage cognac cocktail. Indulge in classic cocktails like the Sidecar, Sazerac.
• Pair cognac with fine cuisine. Find out how cognac enhances flavors and pairs well with aged hams, soft cheeses or dark chocolate desserts.
• Visit a bar with a dedicated cognac menu. Many high-end bars and restaurants around United States prepare special cognac cocktail recipes to mark the occasion.

And if you ever find yourself in Cognac, France – don’t miss the chance to experience it where it all began. We’ve recently opened Indigo, a rooftop bar that brings together the best of mixology, local culture, and stunning views over the town of Cognac. It’s a modern space to discover fresh takes on classic drinks and explore new flavor combinations.