The Maison Martell Experience at AfroFuture Festival 2025

At AfroFuture Festival 2025 in Accra, the Maison Martell Experience emerged as one of the event’s standout cultural destinations. Over two days, it brought together creativity, community and celebration, offering festivalgoers an immersive space rooted in culture and shared moments.

A Cultural Hub Inspired by African Nostalgia

Aligned with AfroFuture’s 2025 theme, African Nostalgia, the Maison Martell Experience blended art, music, fashion and immersive activations into a vibrant setting that attracted thousands of attendees from Ghana and across the global African diaspora. From daytime exploration to nighttime energy, the space remained a constant point of connection throughout the festival.

Art, Experiences and Signature Moments

Guests were welcomed by a live art performance from Moh Awudu, alongside bold installations, photo moments, an interactive spin-and-win experience and a lively Martell bar. Each element contributed to a dynamic atmosphere that kept visitors engaged and returning.

Brand Immersion and Cocktail Craft

For a deeper dive into the world of Martell, a dedicated brand immersion room led by Leah Attfield invited guests to explore the Maison’s heritage and art de vivre. Interactive cocktail-making sessions followed, allowing attendees to discover Martell cocktails while connecting through creativity and shared experiences.

A Premium VVIP Experience

The VVIP area offered an elevated festival moment, featuring a dedicated bar and bottle service. It quickly became a meeting point for creators, cultural leaders and special guests seeking a premium AfroFuture experience.

Music, Community and Shared Energy

Across both days, AfroFuture Festival delivered a powerful lineup, with headline performances from Asake and Rema, supported by DJs and artists who kept the energy high from afternoon to night. Throughout the festival, the Maison Martell Experience remained a central hub where craftsmanship, culture and community came together.