Afrobeats: a cultural force that connects people around the world
By partnering with these three trailblazers, Martell is shining a spotlight on each individual who lives and breathes the movement every day. Together, they embody Martell’s spirit of freedom, audacity, and excellence. Each has built spaces where emerging voices can rise and where Afrobeats continues to evolve into a global phenomenon.
Meet our ambassadors
Abdul Abdullah
Founder of AfroFuture Festival and Culture Management Group, Abdul has created platforms where new talent thrives. From Ghana to the U.S., he celebrates African creativity, entrepreneurship, and community at scale.
Adesope Olajide (Shoopsydoo)
A pioneering broadcaster and host of The Afrobeats Podcast, Adesope has become one of the genre’s loudest voices, building bridges between artists, audiences, and communities worldwide.
Sheniece Charway
A respected music executive and podcast host, Sheniece has played a key role in shaping how Black music is celebrated across the UK and Europe. Her focus: empowering artists and ensuring their stories are told authentically.
