Martell Appoints Prince Gyasi as Creative Partner
A New Creative Chapter for Martell and African Creativity
Martell is proud to welcome renowned Ghanaian visual artist Prince Gyasi as Creative Partner, opening the next chapter in the Maison’s ongoing celebration of culture, artistic expression and contemporary storytelling.
Known for championing bold voices that shape culture beyond convention, Martell continues its commitment to supporting creative talent across Africa and around the world. Prince Gyasi joins the Maison with a distinctive artistic perspective that brings together heritage, imagination and a uniquely modern outlook.
With a visual language that is instantly recognizable, Prince Gyasi has built an international reputation through work that spans art, photography, fashion and design. His creations explore the power of color and narrative, creating a vibrant dialogue between cultural roots and contemporary creativity.
Creativity Without Boundaries
The partnership comes to life through a film set at Château de Chanteloup, Martell’s historic estate in Cognac, where Prince Gyasi reimagines the Maison’s heritage through his own creative lens. Co-directed by the artist, the film transforms the Château into a vibrant, colour-saturated world Where the calmness of the French countryside meets the upbeat sound of Afrobeats, creating a dialogue between Cognac and Accra.
At its heart, the film celebrates the meeting of heritage, imagination and contemporary expression through Prince Gyasi’s distinctive vision. It marks the beginning of a broader collaboration rooted in a shared belief in creativity that transcends borders and conventions.
About Prince Gyasi
Prince Gyasi is a Ghanaian visual artist celebrated for his bold use of color, innovative compositions and distinctive storytelling. Working across photography, art, fashion and design, he has become one of the most influential creative voices of his generation.
Rooted in his Ghanaian identity, his work explores themes of culture, imagination and possibility through a visual language that is uniquely his own. By transforming everyday moments into striking artistic narratives, Prince Gyasi continues to shape contemporary creative culture on a global stage.
Looking Ahead
The partnership between Martell and Prince Gyasi reflects a shared belief in the power of creativity to bridge cultures, inspire new perspectives and open new possibilities.
More creative expressions from this collaboration will be revealed in the coming weeks.
